People and Place

We define the Southern Cone as a geographic region in South America located east of the Andes Mountains and south of the Tropic of Capricorn that encompasses Argentina, Uruguay, and Southern Brazil, whose people are primarily of European descent and who are considered to be mostly least-reached.

  • The people of Southern Brazil are known for their warmth and hospitality. They are a culturally diverse population, with a mix of European, indigenous, and African influences. The region is home to a large population of German and Italian descendants, who have greatly contributed to the local traditions, food, and celebrations. The people are hardworking, with a strong work ethic, and take pride in their cultural heritage. They are also known for their love of music, dance, and football, creating a lively and vibrant atmosphere throughout the region.

  • Southern Brazil is a diverse region known for its beautiful landscapes and rich cultural heritage. It is home to vibrant cities like Porto Alegre and Florianópolis, as well as famous tourist destinations like the Iguazu Falls and the stunning coastline of Santa Catarina. The region also boasts a strong agricultural sector, with a range of crops including soybeans, corn, and tobacco. Additionally, Southern Brazil is known for its delicious cuisine, such as churrasco and traditional German and Italian dishes. The region's unique blend of natural beauty, cultural diversity, and culinary delights makes it a fascinating and captivating place to visit.

  • Religion and spirituality hold a significant place in the lives of people in Southern Brazil. Catholicism is deeply rooted in the region, with a strong presence of Catholic churches and traditions. However, there is also a growing number of Evangelical Christians, as well as followers of Spiritism, Umbanda, and Candomblé. These diverse beliefs and practices create a mix of religious expression, with individuals often blending elements from different traditions to form their own unique spiritual identities. There is a great need for gospel centered churches throughout Southern Brazil.

  • The people of Uruguay are known for their friendly and welcoming nature. They have a laid-back and unhurried approach to life, making them appear relaxed and easygoing. Uruguayans value education, culture, and community, often engaging in intellectual discussions and embracing the arts. They are also passionate about soccer, mate (a traditional drink), and traditional folk music like candombe. The people highly value personal relationships, family, and social connections, creating a close-knit society.

  • Uruguay is a small but captivating country located in the southeastern region of South America. It boasts a diverse landscape of rolling plains, picturesque beaches, and charming colonial towns. Montevideo, its capital, showcases a vibrant cultural scene, while Punta del Este attracts tourists with its stunning coastline and upscale resorts. Known for its progressive social policies and high standard of living, Uruguay also has a rich heritage of tango music, cattle ranching, and traditional gaucho culture. The region’s friendly people, known as Uruguayans, are known for their warmth, and love for their nation's rich traditions.

  • Uruguay is known for its secular society, with a high percentage of individuals identifying as non-religious or having no official religious affiliation. However, Catholicism remains the predominant religion, and there is also a growing presence of other Christian denominations, along with Jewish and non-Christian minority communities. Spirituality and alternative belief systems, such as New Age practices and holistic healing, are also embraced by a segment of the population, highlighting the diverse range of spiritual perspectives in the country. Uruguay is the most-least reached national context in the Western Hemisphere. There is a great need for gospel centered churches throughout the country.

  • The people of Argentina, known as Argentines, are often described as friendly, passionate, and proud of their cultural heritage. They value family and social connections, with a strong emphasis on gatherings and shared meals. Argentines are enthusiastic about soccer, tango, and mate, and engage in lively conversations about politics, music, and literature. They are known for their warm hospitality towards visitors and their appreciation for art, literature, and intellectual pursuits.

  • Argentina, a vast and diverse country in South America, is renowned for its stunning natural beauty, including the breathtaking Andes mountains, the Iguazu Falls, and the vast plains of the Pampas. Its vibrant capital, Buenos Aires, is known for its tango, rich cultural heritage, and European-inspired architecture. Argentina is famous for its passionate love of soccer, the gaucho tradition, and delicious cuisine, including steak and mate. The country also has a strong literary and artistic tradition, with renowned writers and artists contributing to its cultural tapestry.

  • Religion and spirituality in Argentina are diverse and play a significant role in the lives of its people. Catholicism is the predominant religion, with a deep influence on culture and traditions. However, there is also a growing presence of other Christian denominations, as well as Jewish, Muslim, and Buddhist communities. Spirituality extends beyond organized religion, with many Argentines embracing holistic practices, New Age beliefs, and indigenous spiritual traditions. There is a great need for gospel centered churches throughout Argentina.